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How much is a person worth? That's the theme of the upcoming movie "Priceless," which will feature Joel Smallbone of for KING & COUNTRY.

"Priceless: She's Worth Fighting For" will also star Bianca Santos ("The Duff"), Jim Parrack ("True Blood"), and David Koechner ("Anchorman"). Ben Smallbone is the director. The script was written by Chris Dowling & Tyler Poelle and the film is being produced by Steve Barnett, Dave Smallbone, Luke Smallbone and Jim Burleson.

The movie drama is slated for release by Radiate Films next year and filming has begun in New Mexico.

The for KING & COUNTRY duo shared some additional details in a newsletter to fans. "As of last week, we began filming "Priceless" the movie in New Mexico! It's a story of James Stevenson (Joel Smallbone), a man of extremes, who gets thrown into the dark world of human trafficking. Can the love, strength, and faith of a woman redefine his past and change the course of his future? This unlikely hero must risk it all to shut down the trafficking ring and save the girl he's falling in love with." -Joel and Luke

Get updates on www.pricelessthemovie.com